Exploring African Fashion In The UK: A Jtaphrique Experience

March 15, 2024
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Model rocks a tailor-made Jtaphrique dress for the Miss Global Beauty Pageant

African fashion has been gaining global recognition for its vibrant colors, unique patterns, and rich cultural heritage. Among the myriad of platforms showcasing this diversity, Jtaphrique stands out as a premier destination for those seeking authentic African-inspired attire in the United Kingdom.

Celebrating Cultural Heritage

At Jtaphrique, every garment tells a story. From the intricate patterns of Ankara prints to the flowing silhouettes of traditional dashikis, each piece reflects the diverse cultural tapestry of the African continent. The store takes pride in offering a wide range of clothing options that celebrate the beauty and craftsmanship of African fashion.

A Fusion of Tradition and Modernity

While rooted in tradition, African fashion is not static. It evolves with time, influenced by global trends and contemporary aesthetics. Jtaphrique adeptly navigates this dynamic landscape, offering a curated collection that seamlessly blends traditional craftsmanship with modern designs. Whether it’s a bold statement piece for a special occasion or everyday attire infused with African flair, the store caters to diverse tastes and preferences.

Bruce Brown Traditional Suit
The Men’s Suit Collection showcases modern statement pieces infused with vibrant African flair

Quality and Authenticity

One of the hallmarks of Jtaphrique is its commitment to quality and authenticity. Each garment is carefully crafted using premium materials and techniques passed down through generations. From hand-dyed fabrics to intricate beadwork, and finely woven products, meticulous attention to detail is evident in every stitch. Customers can shop with confidence, knowing that they are investing in pieces that not only look stunning but also stand the test of time.

Beautifully handcrafted woven baskets that add a touch of artisanal charm to your home.

Empowering Artisans and Communities

Beyond offering exquisite fashion, Jtaphrique is dedicated to empowering artisans and communities across the African continent. By partnering with local craftsmen and women, the store provides them with a platform to showcase their talents and earn a sustainable income. This commitment to ethical sourcing ensures that every purchase directly contributes to the well-being of the communities involved in the production process.

A Diverse Product Range

Jtaphrique offers more than just clothing. The store features a comprehensive selection of African-inspired accessories such as bags, jewellery, African fabric, beauty products and shoes for both men and women. Additionally, customers can explore a variety of items for children, including clothing, books, and accessories, allowing the whole family to embrace African culture in their wardrobe.

Rasine Deep Blue Beads and Rainbow Cluster Necklace Set
An exquisite marvel from the Women’s Jewellery Collection.

Beauty and Home Décor

In addition to fashion and accessories, Jtaphrique also offers a range of African beauty products, allowing customers to incorporate traditional skincare and beauty rituals into their daily routines. Furthermore, the store features a stunning collection of African-themed home décor items, including paintings, sculptures, and artefacts, allowing customers to infuse their living spaces with the vibrant spirit of Africa.

The store features a stunning collection of African-themed home décor items, including paintings.

Pop-Up Shops at John Lewis

Jtaphrique regularly hosts pop-up shops in John Lewis stores across the UK. With dates already lined up for 2024, customers can experience the vibrant world of African fashion first-hand at several John Lewis locations. These include Oxford Westgate (27th May to 2nd June) and (29th July to 4th August), Trafford WC (8th August), and Manchester (26th August to 1st September).

Physical Store Location and Contact Details

For those who prefer a hands-on shopping experience, Jtaphrique has a physical store located in The Mall Luton, shop 41, next to the Body Shop. Customers can visit the store to explore the vibrant colours and textures of African fashion first-hand, and also avail themselves of personalized assistance.

Contact Jtaphrique via:

Most of their clothing is made by creative designers/tailors based in Ghana, Nigeria, and Kenya.

Tailor-Made Services

Jtaphrique offers tailor-made/custom-made services with a turnaround time of 14 days from the date the order is placed. Customers can choose their design of choice from the existing designs in-store or request personalized creations for private use, such as graduation suits and dresses, wedding outfits, etc.


Jtaphrique is more than just a fashion retailer; it’s a celebration of African culture, creativity, and community. Through its carefully curated collection and commitment to authenticity, the store offers a gateway to the vibrant world of African fashion and culture. With each purchase, customers not only adorn themselves in stunning attire but also become part of a larger narrative—one that honours tradition, embraces diversity, and celebrates the rich tapestry of African heritage. Visit their website at africanclothingstore.co.uk to explore their collection and learn more about their mission.