South African DJ Sbu has publicly congratulated Chidimma Adetshina on her Miss Universe Nigeria triumph, despite facing previous criticism for supporting her.
The 23-year-old model clinched the title on Sunday, prompting celebratory posts on social media. DJ Sbu’s message stood out: “Congratulations! I’m very proud of you. This is just the beginning of greater things to come.”
This support comes after a controversial period for DJ Sbu. He initially endorsed Adetshina during her Miss SA 2024 campaign, which led to backlash from some South Africans. The DJ subsequently apologized to those offended by his actions.
Adetshina later switched her focus to the Miss Universe Nigeria pageant, ultimately securing the crown.
The win has garnered congratulations from both South Africans and Nigerians. However, reactions to DJ Sbu’s continued support remain mixed. Some critics pointed to his previous “cancellation” over backing Adetshina, while others praised the DJ for maintaining his support despite the controversy.
This incident highlights the complex dynamics of cross-border pageant support in Africa and the potential backlash public figures may face for their endorsements.