Temu Marks First Anniversary in South Africa

January 16, 2025
Temu
Temu

One in three South Africans have used Temu since its launch, with survey showing strong consumer adoption of the e-commerce service.

Temu has established a significant presence in South Africa’s retail landscape during its first year of operations, with a new survey revealing widespread adoption among local shoppers.

The News24 survey of 1,700 consumers found that nearly 40% of respondents use the platform monthly, with electronics, home décor, kitchenware and jewelry emerging as top shopping categories.

Price advantages appear to drive much of Temu’s appeal, as 81% of users cite affordability as a key benefit. Nearly half of shoppers report saving more than 50% on their purchases through the platform.

“We are incredibly grateful for the trust and support from our consumers in South Africa,” said a company spokesperson, highlighting the platform’s commitment to competitive pricing and service improvements.

The survey indicates broader shifts in South African shopping habits, with 64% of respondents increasing their online purchases compared to last year. Consumers cited convenience, price comparison abilities, and flexible shopping hours as main drivers.

Temu’s factory-direct model has resonated with price-conscious shoppers, as 81% believe it delivers quality products at lower costs. The platform’s premium offerings have also gained recognition, with 45% of users aware of high-end options.

Since launching in the United States in 2022, Temu has expanded to over 80 markets globally. The company aims to make affordable products more accessible worldwide.