One in three South Africans have used Temu since its launch, with survey showing strong consumer adoption of the e-commerce service.
Temu has established a significant presence in South Africa’s retail landscape during its first year of operations, with a new survey revealing widespread adoption among local shoppers.
The News24 survey of 1,700 consumers found that nearly 40% of respondents use the platform monthly, with electronics, home décor, kitchenware and jewelry emerging as top shopping categories.
Price advantages appear to drive much of Temu’s appeal, as 81% of users cite affordability as a key benefit. Nearly half of shoppers report saving more than 50% on their purchases through the platform.
“We are incredibly grateful for the trust and support from our consumers in South Africa,” said a company spokesperson, highlighting the platform’s commitment to competitive pricing and service improvements.
The survey indicates broader shifts in South African shopping habits, with 64% of respondents increasing their online purchases compared to last year. Consumers cited convenience, price comparison abilities, and flexible shopping hours as main drivers.
Temu’s factory-direct model has resonated with price-conscious shoppers, as 81% believe it delivers quality products at lower costs. The platform’s premium offerings have also gained recognition, with 45% of users aware of high-end options.
Since launching in the United States in 2022, Temu has expanded to over 80 markets globally. The company aims to make affordable products more accessible worldwide.
